.CLUB August Registry Reserved Premium Name & SnapNames Sales Report

premium names 1With the continued expansion of our registrar distribution for tiered premium names, August showed an increase in total premium name revenue over the prior month.  This report will also note completed SnapNames auctions during the month.  In August we launched SnapNames auctions for dropping .CLUB domain names.

As of August 31, 2015, total cumulative sales of registry reserved premium .CLUB names came to $1,099,780.20.  The highest single sale remains Wine.club at $140,000.00.  We introduced our tiered premium names to the registrar channel on July 1, 2015 and the initial results have been very positive. Our premium names are also available via the Sedo Marketplace and Right of the Dot in addition to the registrars participating in our tiered premium program.  To download a list of the tiered premium names available through the registrar channel on a first come, first served basis, click here.

This report presents all public registry reserved premium name sales that occurred during the month of August 2015, including the domain name, retail price, and registrar or marketplace where the name was registered.   We have also included, but not in the sales totals, names that have sold in auction on SnapNames as part of our recently launched dropping domains program.


In August, we ended the month with 24 registrars participating in our tiered premium names program via EPP.

During the month of August, 15 premium .Club domains were sold by a total of 9 different sources.  GoDaddy led the month with 6 sales, followed by Name.com with 2.  OVH, Sedo, MarkMonitor, Uniregistrar 101 Domain and RU Center all had 1 sale and one name was sold directly by the Registry.

The retail prices paid ranged from $100.00 to $7,094.68.  The average price paid was $3,429.90, an increase of $873.25 over last month’s average.  Total premium name sales for the month was $51,448.60.


On August 13, 2015 SnapNames began offering dropping .CLUB names.  Deleted names are offered for $69.00, and names with multiple bids go into a 3-day SnapNames Auction.

During August, 33 names sold with a single bid and 6 names completed auctions.

The following auctions were completed on SnapNames in August:

Everything.club                  $391.00

LimitedEdition.club        $  89.00

Wig.club                                  $100.00

345.club                                  $801.00

263.club                                  $211.00

2pm.club                                 $  70.00

Below is the complete list of registry reserved .CLUB names sold during the month of July 2015.


Domain Name Retail Price Registrar
TUNA.CLUB $4,999.99 GoDaddy.com
UNICORN.CLUB $2,635.06 Name.com
BETTING.CLUB $6,999.99 GoDaddy.com
ASTRO.CLUB $1,500.00 Sedo
KOREAN.CLUB $1,760.06 Name.com
SEA.CLUB $6,999.99 GoDaddy.com
ABC.CLUB $2,000.00 MarkMonitor Inc.
VICE.CLUB $3,858.86 Uniregistrar Corp
TOON.CLUB $1,999.99 GoDaddy.com
DRIVERS.CLUB $4,999.99 GoDaddy.com
SUPER.CLUB $7,094.68 101Domain, Inc.
LGBT.CLUB $2,500.00 In House
JIAQI.CLUB $1,999.99 GoDaddy.com


You can download a PDF of this report here.


About the Author

Jeff Sass

Jeff Sass is .CLUB's Chief Marketing Officer. You can follow him on Twitter at @Sass.

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