Music Think Tank: Brand Your Music With An Innovative Domain Name

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As you may know, when we launched .CLUB to the general public in May of 2014 we partnered with 50 Cent of “In Da Club” fame.  Since then many artists and musicians have joined the .CLUB, from Demi Lovato ( to Bombay Bicycle Club ( to Matisyahu ( and many others. In fact the music industry has been adopting many of the new domain extensions, which prompted the following article that appears on Music Think Tank, part of the HypeBot network…”

“Ever since the days of Myspace, artists and musicians have known that leveraging their presence in the digital space can lead to greater success. Using social media and the internet to strategically build your brand helps fans find you. Beyond that, it boosts your credibility with venues and, these days, even the labels.

Many artists know social media is a powerful way to connect with fans, but training them to go to another website like Facebook to find you isn’t necessarily the best long-term strategy. It makes more sense to steer your fans to an online address that you control.”

Read the full article here.


About the Author

Jeff Sass

Jeff Sass is .CLUB's Chief Marketing Officer. You can follow him on Twitter at @Sass.